Herb Peterson (1919 – March 25, 2008) is most known for being the inventor of the Egg McMuffin, in 1971. The breakfast business that he pioneered with this grew to an estimated $4-5 billion dollars of annual revenues for the fast food restaurant chain McDonald’s, by 1993.
As a vice president at D’Arcy Advertising in Chicago, Peterson coined McDonald’s first national advertising slogan, "Where Quality Starts Fresh Every Day." He later became franchise co-owner and operator of six McDonald’s restaurants in and around Santa Barbara, California.
He died peacefully in Santa Barbara, aged 89, on March 25, 2008
Peterson is survived by his wife, son and three daughters.
A public memorial service will be held April 23 at All Saints by the Sea church in Montecito.